Wellness Branding Photography

Photography that helps you grow your business, gain self-confidence, and maybe even change the world.

yoga teacher Amy Ippoliti in her home studio
headshot of solopreneur
Personal trainer Leo Pinto in front of fitness club
Female entrepreneur standing on the steps of a University of Connecticut building.
Female entrepreneur smiling at desk with notebook and Pantone swatches
Yoga teacher Cat McCarthy in triangle pose (utthita trikonasana) in NYC
Personal branding photography of a female entrepreneur seated at a table smiling towards the camera
Branding photography of Molly Cantor Pottery doing design work on a ceramic cup

A game changer for small businesses and solopreneurs

If you are the face of your brand, Wellness Branding Photography is for you. I help your business stand out with gorgeous and engaging images, and I help you feel confident and cool in front of the camera!

How does it work?

  • Computer with text bubble

    Strategize

    Strategy is the secret sauce of wellness branding photography, and it begins with a consultation. We talk about your business and your goals, and then make plans for shoot locations, wardrobe, and all the rest. It’s a fun process that will get you excited for the shoot.

  • camera icon

    Shoot

    This is the day I help you get over any shyness with the camera, and lean into having fun. I have tricks and tools to help you look your best and feel comfortable and confident. I guide you through a variety of poses and backgrounds so you have plenty of great content for your business.

  • text bubbles with a heart

    Share

    Now it’s time to show off your fabulous photos! You’ll have marketing strategies and months worth of content. You will show up to your networks and clients as someone who takes their work seriously and who they can relate to. And most importantly, as someone they trust and enjoy doing business with!

SCHEDULE A FREE WELLNESS BRANDING CONSULTATION:

Inspire yourself. Boost your business. Reach for the stars.

Hi, I’m Derek. My job is to help you transform your life and business with Wellness Branding Photography.

Your success is my success!

I know it takes courage to show up for yourself and your business by investing in professional photography.

Remember, you’re taking a giant step that will boost your self-confidence and build your reputation. You will end up with beautiful photos that match the emotion of your brand, plus marketing advice to help you put them out into the world effectively.

Take a deep breath in, and as you exhale release the fear of being in front of a camera. I got you, and you got this!

business woman at her desk with notepad
close up of Pantone color swatches and woman's hands writing in notebook
female entrepreneur with Boulder skyline
a woman's hand writing in a notebook with Pantone color swatches in the background
executive portrait of a female entrepreneur
A woman's hand choosing a business book from her bookshelf
Female solopreneur smiling with arms folded on the porch railing of her business office
female entrepreneur smiling and looking at her computer triumphantly
Molly Cantor outside her pottery gallery in Shelburne Falls, MA

“Having good images to use for your business can be useful in ways you don’t even know about yet, and can be a good investment in your business! I think in addition to sharing a bit about who you are with potential customers or clients, a great picture of yourself can help give you a little more confidence to put yourself out there.”

— Molly Cantor, Entrepreneur

Read about Molly’s Personal Branding Photoshoot.

What People Are Saying

  • Derek's work is top notch. I'm having a hard time choosing from among the many pictures he took of me, and I don't consider myself very photogenic. He instantly made me feel relaxed and confident about being in front of the camera. ~Lisa Sack, yoga teacher

  • My experience with Derek was fantastic! It was my daughter and I. The pictures were beautiful, affordable, complimented our skin tones perfectly as we are African American. You will not be disappointed with his services. ~Suzy L, actor headshots

  • Derek is the utmost professional. His candor, demeanor, and overall professionalism for quality photography is world-class, and his eye for getting the best shots out of you is amazing. ~Brandon Vetrano, musician

  • I needed to update my professional headshot and was so glad that I met Derek. I was a bit nervous about the photo shoot because I am not particularly photogenic. Derek immediately put me at ease. Not only did I get the professional portrait I was looking for, I also got great pictures for my mom. ~Katherine V, Lawyer

  • I would definitely recommend working with Derek. Great, comfortable studio and he makes you feel right at home. Quick and responsive over email. Look no further if you need a headshot. ~Frank Reig, entreprenuer

  • Derek is an awesome photographer. I had admired his work for several years before I had the chance to get headshots from him. Being photographed typically makes me tense and nervous but Derek made the experience easy and enjoyable. He really listened and understood the kind of photos I was looking for and made sure I got what I wanted!! ~Cynthia King, ballet studio owner

Fitness coach outside of gym storefront
Closeup of hand holding business card with branding
Personal trainer Leo Pinto with his business cards and personalized brand tee shirt

What makes for a great brand?

  • "A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. "

    Seth Godin

  • "If no one hates it, no one really loves it."

    Jessica Walsh

  • "If you don’t give the market the story to talk about, they’ll define your brand’s story for you. "

    David Brier

  • "When we discover our identity all things become clear. We know what to do and what not to do. Most important, we know why."

    Larry Ackerman

  • "Building a brand means knowing your story and building and sharing that story"

    Tamara McCleary

  • "Your business is the body, your brand is the soul"

    Ashley Chimiy

Meet My Wellness Branding Photography Clients

Blog
Personal Branding Photography: Ashley Eichorn, founder of eduFocus PLC
branding photography, personal branding
Personal Branding Photography: Ashley Eichorn, founder of eduFocus PLC
branding photography, personal branding

In March of 2023 Ashley Eichorn launched eduFocus, a professional learning company that empowers educators. She hired me to create personal branding photographs for her website and social media, and we spent a morning getting these great shots at the University of Connecticut.

branding photography, personal branding
Personal Branding Photography: Molly Cantor, the fabulous potter.
Personal Branding Photography: Molly Cantor, the fabulous potter.

Images from my personal branding photoshoot with Molly Cantor, the beloved potter from Shelburne Falls, MA. Photographs inside her shop near the Bridge of Flowers, and from her home studio and outdoor wood fired kiln. Personal Branding Photography helps entrepreneurs and small businesses connect with customers and build brand awareness.

A Man Brand Case Study: Leo Results Fitness
NYC, branding photography, branding video
A Man Brand Case Study: Leo Results Fitness
NYC, branding photography, branding video

In this Man Brand Case Study, I introduce you to my personal branding photography client Leo Pinto of Leo Results Fitness. To boost his brand, we made a series of short workout videos for his social media, and a promo video to introduce the series.

NYC, branding photography, branding video
Why Your Business Needs a Personal Brand
personal branding, branding photography
Why Your Business Needs a Personal Brand
personal branding, branding photography

You have a brand. It’s what people know about you. And it’s what they expect from you. So why not take control of it? How to build your brand, and how Personal Branding Photography gives you content and strategy to get noticed online.

personal branding, branding photography
5 Personal Branding tips for optimizing your Linkedin profile
linkedin, social media
5 Personal Branding tips for optimizing your Linkedin profile
linkedin, social media

5 easy ways to optimize Linkedin for your personal branding. Build your target audience by following these easy tips, including how to nail your profile and cover image, write authoritative articles, use keywords and SEO, and get stellar recommendations from your peers.

linkedin, social media